A Landing Page is an integral but segregated component of Web Design
There are many imperative components of a standard web design. There should be a homepage, a page talking about the company, pages dedicated to products or services, a blog or a forum, a webpage for contact details and additional pages depending on the nature of business, ranging from terms and conditions to legal disclaimers among others. A landing page is also an imperative component. It is an integral but also a segregated component of web design.
Traditionally, the homepage has served as the landing page. Unless someone used a specific webpage address or URL, all redirects and traffic sourced from search engines would lead visitors to the homepage. This changed a few years back. Today, a landing page is more common. It is neither the homepage nor any other page. A landing page is where a company chooses to highlight its best offers, it is where one champions a particular cause or showcases the achievements. This landing page is a quintessential feature of any website, be it an ecommerce site or web development for a corporate site.
Now, let us explore why this landing page is both an integral component but also segregated from the larger web development strategy for Tauranga businesses.
- First, the landing page has to be designed with a focus on sales or promotion. It cannot be about extensive details or the whole browsing experience. It needs to be a prompt introduction to the website with relevance to the quest of the visitor. The landing page must impress the visitor and should influence one to take appropriate action. It is meant to set the pace and tone of browsing, most importantly alluding a purpose and call to action.
- Second, a landing page will undergo changes now and then to present a certain message or to convey something. This happens in isolation. The offers will pertain to products or services but the presentation of the landing page will change over time. The same cannot be done for the entire website or web design. This is why it must remain a segregated element of the larger web development strategy.
- Third, a landing page is not a home page or any other specific page. No matter where the visitors get rerouted from and how they initiate the access to the website, the landing page will pop up. Visitors trying to get to the homepage should get the information on the landing page, so should people targeting the products page or contact information, blog or any other webpage. An e-commerce site must have a landing page regardless of the inventory being checked out. Hence, a landing page needs to stand out on its own which is why it should remain distinct.